they want to know more about how they were raised, what they were fed. we spend a lot of time on the feed because a chicken is what it eats. [ jim ] this seal verifies we feed my fresh all-natural chickens an all-vegetarian diet including corn, soybeans, and marigolds. we actually ask the usda to come check us. we have never fed steroids or hormones and never will. no blood meal, no meat and bone meal. yuck. no animal by-products. it means when you put my chicken on the table, you know where it came from. [ female announcer ] everybody loves that cushiony feeling. uh oh. i gotta go. [ female announcer ] and with charmin ultra soft, you can get that same cushiony feeling you love while still using less.